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Mercedes-Benz The Move.
The fragrance for men in motion.


Pitch…THE MOVE’s punchline is an ode to life. Set to music, it’s the story of a young man cutting through the urban world and making it his own. Every movement, every step and every hop speaks to life and desire. The world is moving. So is he. #BeFree: He demands his freedom. #Liveinthemoment: He makes the most of every movement. #Expressyourself: His scent is his signature



DESIGN/RANGE





 

  

DESIGN / RANGE

THE DESIGN

To hold THE MOVE, Mercedes-Benz wanted an organic, simple, and pure shape. By no means ostentatious. Something essential, a bit futuristic. It imagined a nomadic bottle with a spray cap. A fast, simple gesture. To be worn at any time of day or night. With its rounded lines, discreet star and intense blue tone that toys with purity and transparency, THE MOVE becomes a lucky charm to never leave home without.



THE RANGE

  

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